The two stars along with Jay-Z all got fragrance deals yesterday when Jay-Z’s company Iconic Fragrances signed an agreement with Parlux, WWD reports.

There will also be the announcement of an upcoming perfume with a “well-established female artist”. Hmm… our moneys on Beyonce.

It seems fashion lines are out and beauty products are the new big collaborations in Hollywood.

P Diddy has some competition now for the metrosexual market!

Go behind the scenes of a glamorous photoshoot featuring three of the hottest stars in music, fashion and sport
Switch on the radio, open a glossy magazine, or flick to the sports pages and the chances are that Florence, Lily or Jenson will be there.
Festival darling Florence Welch, catwalk queen Lily Cole and reigning Formula One World Champion Jenson Button have never been busier following a phenomenal past 12 months. So how difficult was it getting all three superstars together for a glamorous photoshoot? Very.
But it did happen to celebrate the launch of Vodafone VIP, a hot new reward scheme for all Vodafone UK customers. Vodafone VIP means customers can get unrivalled access to a range of events across the country and throughout the year.
And you can experience VIP access right now with this exclusive sneak peek behind the scenes of the photoshoot.

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The No Doubt leading lady looked stunning in a range of outlandish fashion for Elle magazine, including a strapless navy blue mini dress and thigh-high boots.

Gwen is well known for her brave fashion choices, which has resulted in her own successful clothing range too.

Despite having only giving birth to her second son Zuma, eight months ago, Gwen is undoubtedly back to her slim and stylish best, which is just as well considering her band is all set to reform.

After a five year hiatus, No Doubt will perform on hit US TV show Gossip Girl on May 11th, and are expected to head into the recording studio later in the year.

David Arquette recently launched his casual clothing line with singer pal Ben Harper but four year old Coco looks like becoming part of the team.

David told People magazine: “She actually did paint a little red dress. She said, ‘Here, Daddy. I painted this for Propr.’ She designed her own beautiful red dress. And it has a little heart shaped top. It was very elegant.”

“She’s just a very girly girl. She’s really into fashion. She gets a lot of clothes.”

David is taking his daughter’s talent seriously and plans to create the dress. He said: “We’ll probably put that in (the collection) for next Spring.”

We wonder if Coco Chanel started off so young!

In the run up to London Fashion Week, Lypsyl®this week announced the winner of its student Fashion Competition, as judged by top designer, Ben de Lisi and influential fashion blogger Laetitia Wajnapel (Mademoiselle Robot).

Vicky Fallon, a fashion student from Northampton University topped the entries from students at universities around the country, to be named the winner by the panel of judges.

Vicky was thrilled when told of the news “I can’t believe I won, I never expected it!” Going into her third year of her BA Fashion degree this September, Vicky also said: “I come from a creative family and have always loved fashion, the f1,000 prize will really help towards the final year of my degree.”I can’t believe I won, I never expected it!Vicky Fallon

The winning design, of a lip inspired jacket and fruity leggings was praised by the judges, with Ben de Lisi commenting that: “The ensemble is young, fun, confident and sassy, sexy but chic, young but not juvenile. It’s been fantastic to work with Lypsyl®, an iconic British brand that has been a beauty staple for the last 30 years, to unearth fresh new British talent.”

Laetitia Wajnapel felt that Vicky had really pushed the competition further as she designed a whole outfit rather than just one item, and said: “Vicky’s design has a flirty retro feel that works well to represent the Lypsyl,brand. The jacket would work with all sorts of outfits, even more casual ones.”

Lypsyl’s brand manager felt that “This competition was created to showcase up and coming talent within the UK and we were really pleased that the young designers managed to encapsulate the brief, which was to incorporate the young at heart, retro and friendly feel of the Lypsyl brand. It was a tough task to pick the winner!”

Entrants Sofie Birkin and Claire Williams were singled out for their innovative designs, and were given a “Special Commendation” award from the judges.

The Israeli-born model, who recently created a $120 swimsuit with surfwear brand Hurley, insists you need a curvy shape to looking stunning in two-piece swimwear.

When asked for advice on getting the perfect beach body, Bar replied: “Eat.Eat.Skinny girls in bikinis are not nice. My guiltiest pleasure is French fries.

Skinny girls in bikinis are not nice. My guiltiest pleasure is French fries.”

The Sports Illustrated model, who has reportedly split from lover Leonardo DiCaprio, has also revealed she is inspired by German-born supermodel Heidi Klum.

Bar admires the 36-year-old pregnant ‘Project Runway’ host, who already raises three children with her singer husband Seal, for managing to balance a successful personal and professional life.

She explained to FOX News: “I like Heidi Klum. I like how she juggles between being a parent, a model and TV presenter and doing. But you can see how amazing a family person she is I think that’s admirable.”

The fashion designer has his own range of eyewear, fragrances and a luxury menswear line and prefers using raunchy advertising campaigns to promote his products.

Tom, who once posed with a naked Keira Knightley and Scarlett Johansson for a magazine cover, said: “How else are you going to sell perfume to heterosexual men?I hate talking about sex. The thing is, people look much better naked. They are all the same colour and they can’t screw up. You see someone at the gym and they look great. Then they put their clothes on.

“I hate talking about sex. The thing is, people look much better naked. They are all the same colour and they can’t screw up. You see someone at the gym and they look great. Then they put their clothes on.”

Tom – who was the creative director of Gucci for 10 years until 2004 – has revealed he decided to design an upscale men’s range because he was unimpressed by the clothes on offer to him.

He explained to Britain’s The Times newspaper: “Do you know why I launched this menswear line? Because I couldn’t find anything to wear.

“That whole obsession with youth, with new, new, new. It is giving us clothes that no one can wear. As for the business model that I followed at Gucci – the new this, the â€~It’ that. The lets get it on a celebrity and shoot her in front of a logo, it was getting old then. Now it is really old.”

The 51-year-old actress – who is renowned for her youthful looks – knows the importance of making friends with the lighting director when shooting a movie as they will then make sure they use flattering settings and angles.

She said: “The whole thing to looking great in films is your lighting.She asked, ‘How does it feel to have an old and decrepit body?’ And at first I didn’t understand her, I was like, ‘Sorry, did you just say I had an old and decrepit body?’ and she was like, ‘Ja (yes)

“If they have the right light on you, it makes no difference what face creams you use because they can make bags under your eyes disappear and all the lines on your cheek go away. This is what can age you 20 years or take 20 years off. Any of us know to make friends with the lighting director, that’s the guy who’s your best friend in making a movie.”

Michelle also revealed she was stunned when a reporter asked how she felt having an old body.

The ‘Cheri’ star said: “She asked, ‘How does it feel to have an old and decrepit body?’ And at first I didn’t understand her, I was like, ‘Sorry, did you just say I had an old and decrepit body?’ and she was like, ‘Ja (yes). How does it feel?’ “

Scotland’s fashion pack headed to the picturesque Stirling Castle for the annual event with guests including Clare Grogan, supermodel Jade Parfitt and television presenter Nick Ede.

“I’m very excited to be here,” said Graeme Black to the Herald: “These events are wonderful. As a designer, they make you stop and think about what you are doing. There is so much talent in Scotland and it’s a shame because sometimes we just don’t blow our own trumpet enough, and we should do this more.”

The Young Designer of the Year award went to Holly Fulton, Harris Tweed Hebrides was named Textile Brand of the Year and cult designers Hogg were inducted into the prestigious Hall of Fame.

However the star of the night was 15 year old model Christina Chalk who was crowned as Scotland’s New Face after beating of hundreds of entries froma ll over the country.

“I haven’t done anything like this before and it means the world to me to win,” stunning Christina told the Daily Record.

“In life I want to be good at everything I do. The best thing was getting my hair and makeup done and choosing the outfit. The shoes were really cool but really sore!”